Project 2: Exhibition Design

We are to choose a brand from categories given. I narrowed down the categories to hobbies & leisure, cosmetics, entertainment and fashion & accessories. Finally, I chose cosmetics as I think its much easier for me to do it though many may have chosen to do that category as well.

At first, I was thinking of doing Laneige, a brand that deals with facial skin care, also a brand from South Korea. Researching about Laneige made me realise that this brand is too much for me as I am not really a fan of facial skin care so I opted for something that interest me.

Thats when I chose O.P.I, a company/brand that specialised in nail polish and nail care (hands and feet). Due to its vibrant colours and always coming up with new products and ideas, it attracted me to chose it. They also work with celebrities to make a new collection. Their collections are really eye catching and they have their own way of attracting customers with their advertisement campaigns.